Project: CAPACITY BUILDING – BRANDING – FUNDRAISING AS KEY LEADERSHIP STATIONS TOWARDS SUCCESSFUL TRAINING PROGRAMME FOR YOUNG PROFESSIONALS

Subtheme: HOW TO REDUCE RISKS WITH ADAPTIVE MANAGEMENT MODELS  FOR CAPACITY BUILDING, BRENDING AND FUDNRAISING FOR MUSEUMS

Hosting institutions: ICOM Hrvatska, Dvor Trakošćan

Partners: INTERCOM, ICTOP, ICOMON, MPR, INDONESIAN HIDDEN HERITAGE

Registration and information: ICOM Croatia website

Format: onsite participation with lectures and training workshops

More info: goranka.horjan@gmail.com

Venue: Dvor Trakošćan, Croatia

Date: 23 May 2024

Working language: English / Croatian

Bus transport to the venue from Zagreb will be organized.

The programme is free of charge

Note: the limited number of participants can be accepted

 

Project summary:

Today’s dynamic museum working environment requires knowledgeable, skillful and resilient professionals to serve their communities in better ways. Future leaders need to be prepared to address and navigate new social, economic, environmental, and technological challenges. This project offers capacity-building in several disciplines. It uses the strength of the ICOM network with the expertise of international committees to establish a new kind of training recognized as essential among young museum employees. From planning to funding, management and branding attendees will become aware of the complexity of museum work and demanding relations with stakeholders. The project will offer training in Croatia and Indonesia.

The first training will be held in the Castle Trakošćan museum on 23 May 2024.

It will combine lectures by experts in English and Croatian and then interactive workshops.  

PROGRAMME

Bus at 8.00 in front of the Ethnographic Museum in Zagreb

Arrival to Trakošćan 9.30

Registration and coffee

10.00 Welcome words:

Goranka Horjan, director of Dvor Trakošćan and chair of INTERCOM

Željka Modrić Surina, Chair of ICOM Croatia

 

Presentations of experts:

Moderator: Željka Modrić Surina

10.10 – 10. 30. Anuška Deranja Crnokić, Ministry of Culture and Media, Directorate for Museums, Archives and Libraries: Renovation and funding of national museums

10.30 – 10. 50. Asma Ibrahim, Chair of ICOMON-a: Financing of museums with case studies from money museums and new investments

10.50. – 11.10. Cecilia Martin Abad, MPR, Brending with purpose

11.10. – 11.20. Questions and answers

11.20. – 11.40. Darko Babić, ICTOP,  How to teach young museum professionals for future fundraising 

11.40. – 12.00. Tatjana Vlahović, director of the Croatan Natural History Museum, Investment for a complete renovation of the museum as an excellent success story

12..00. – 12.20. Dražen Arbutina, chair of ICOMOS Croatia, Investments in musuems in sustainable models  

Discussion 12.20. – 12.40

Moderator: Goranka Horjan

12.40. – 13. 40. Organised lunch

13.40. – 15.00. Training workshops:

1. Sustainable funding
2. Capacity building for museum staff
3. Branding and communication

15.00.  – 15.30  Final discussion

15.30. – 16.30 Visit of the Castle Trakošćan

Return to Zagreb by bus