21 ― 24 SEPTEMBER 2025 | TREBINJE

Museums as important social infrastructure must nourish a community-cantered approach in their work. It is a two-way corridor for mutual interaction taking into account current issues that should be addressed in museums. Besides providing informal education and cultural programs as a vital source for social and economic advancement, a museum’s role is also to enhance well-being and individual enrichment. In a stressful environment of Anthropocene and time of great uncertainty, museums are more than ever requested to empower people and enrich communities. They serve as a “community platform” providing inclusive support for all citizens and their neighbourhoods. The international forum will address concepts of inclusivity and relevance in boosting museum reputation and in building a trusted museum brand.

The forum will offer presentations and panel with several distinguished speakers coming from the USA, Italy, Croatia, UK, Bosnia and Herzegovina and Egypt. The special focus is cast on local communities facing overtourism and workforce migrations. The result of the training is how museums can build a narrative advocating a friendly eco-system in their environment. In order to achieve the goal, museums have to implement a healthy and inclusive approach in building their reputation. The training addresses three different models in building reputation within a sustainable framework.

1. Advocating sustainability in tourism-burden places

2. Creating bridges in diverse communities

3. Managing the reputation

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