Museum Reputation as a Leadership Tool
Manual of Reputation Experience
Guidelines with workbook sheets and survey research
Manual of Reputation Experience was developed as part of the project Museum Reputation as a Leadership Tool, implemented in 2025 in Croatia, Bosnia and Herzegovina, and Italy under the coordination of ICOM INTERCOM and a wide international partnership. The publication provides practical guidelines and examples for strategically managing museum reputation as a foundation for leadership, public trust, and societal relevance. Drawing on international trainings, mentorship, and expertise, the Manual demonstrates how reputation can drive inclusivity, sustainability, and community engagement in tourism-intensive environments. It highlights innovative models and tools for modern reputation management, offering museum professionals fresh strategies to navigate contemporary challenges and foster positive social change. This guide captures the key outcomes and best practices shaped through cross-border collaboration and positions museums as visible leaders in ethical, relevant, and inclusive cultural heritage management.
The project was supported by the ICOM Special Grant in 2025.
Click on the image to download the complete publication or follow the links below.
Manual of Reputation Experience (complete publication)
Manual of Reputation Experience (Intro)
Manual of Reputation Experience (Appenix 1 / James Heaton / Workshop Contents: Managim Museum Reputation)
Manual of Reputation Experience (Appenix 2 / Cecilia Martin Abad / Workbook: Training Toolkit)
Manual of Reputation Experience (Appenix 3 / Jadran & Stella Antolović / Survey Results)