INTERCOM and partners have started the project with the first training in Zadar, Croatia 19 – 21 May 2025 also supported by the hosting museums and the national Ministry of Culture and Media. Distinguished experts will give examples how in  a fragmented, high-pressure social and environmental landscape museums find ways to connect with their communities and build trust in their institutions.

Discussions, panels, surveys on the spot and an interesting interactive training is offered. The workshop “Reputation with Purpose: Branding as a Leadership Tool for Museums in a Changing Europe” will be led by international marketing expert James Heaton from Tronvig company, New York. ICOM Croatia,  INTERCOM, ICLCM, ICOM BiH, ICOM SEE, Fondazione Museii Civici Venezia, and the Museum of Ancient Glass from Zadar are partners in the programme. A special focus in the project will be given to advocating sustainability in tourism-burden place slike UNESCO sites (Zadar, Mostar and Venice) since specific circumstances create different challanges for local population.

See the programme HERE